Wherever your onboarding loses the cohort it should activate.

Signup flows

Find the signup step that breaks first-time users

Activation lives or dies in the first 90 seconds. Find the failing step before it costs you a cohort.

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Activation gates

See whether a mid-signup gate is costing you activation

A paywall, a card capture, an email-verify wall. Find out who abandons at the gate before you keep it there.

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Signup friction

Find the signup step that loses first-time users

Form length, SSO, OTP, email verification. Find the exact signup step where new users drop before they ever see the product.

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Signup redesign

Stress-test a new signup flow before you ship it

You rebuilt signup. Run AI users through the new staging flow and find the regressions before real users do.