Use case · Signup friction
Find the signup step that loses first-time users
Form length, SSO, OTP, email verification. Find the exact signup step where new users drop before they ever see the product.
For · Growth PMs and founders fixing top-of-funnel activation.
The problem
Signup drop-off hides between the steps.
A long form, an SSO detour, an OTP that never arrives: any one of them quietly loses users before activation. Aggregate signup-completion rates tell you it happened; they never tell you which step did it, or which segment it hit hardest.
How it works
Four moves. Twelve minutes.
01
Point Presume at your staging signup URL and describe your ICP.
02
Persona-driven browser agents attempt signup on the live flow, filling fields, hitting SSO, waiting on OTP, abandoning where a real user would.
03
You get a per-step drop-off funnel that names the exact step each cohort drops, the why, and dissent across ICP segments.
04
Shorten or reorder the failing step, re-run, and confirm signup completion climbs.
Example input
Point Presume at a staging flow like this:
Staging URL: https://staging.acme.app/signup · ICP: marketing managers signing up from a paid ad · Flow: email + password, then a 9-field profile form, then SSO offer, then email-code verification.
The outcome
More signups reach the product.
See the exact step that loses first-time users, the why, and the rewrite that recovers them. Before you ship the form.
- Run against your staging URL
- Per-step drop-off funnel
- Named step each cohort abandons + dissent across ICP
- Rewrite of the failing step included