Use case · Activation gates
See whether a mid-onboarding gate is costing you activation
A paywall, a card capture, an email-verify wall. Find out who abandons at the gate before you keep it there.
For · Growth PMs and founders tuning the activation path.
The problem
You don't know what the gate actually costs.
A credit-card or email-verification gate mid-flow feels safe, until you can see how many first-time users bail the moment they hit it. Analytics shows the aggregate drop; it never tells you which segment the gate filtered out for free.
How it works
Four moves. Twelve minutes.
01
Point Presume at the staging URL where the gate lives and describe your ICP.
02
Persona-driven browser agents walk the live flow and hit the gate in context, exactly when a real user would.
03
You get a per-step drop-off funnel that names the gate as the abandon step and the dissent across ICP segments who bailed there.
04
Move or soften the gate, re-run, and confirm the cohort makes it through.
Example input
Point Presume at a staging flow like this:
Staging URL: https://staging.acme.app/start · ICP: solo founders evaluating before they commit budget · Flow: sign up, then a credit-card capture before the product loads, then email verification.
The outcome
Keep the gate that qualifies, kill the one that churns.
See exactly who abandons at the gate, why, and the rewrite that gets the right users past it. Before you decide where it sits.
- Run against your staging URL
- Per-step drop-off funnel
- Named step each cohort abandons + dissent across ICP
- Rewrite of the failing step included