Use case · Activation gates
See whether a mid-signup gate is costing you activation
A paywall, a card capture, an email-verify wall. Find out who abandons at the gate before you keep it there.
For · Growth PMs and founders tuning the activation path.
The problem
You don't know what the gate actually costs.
A credit-card or email-verification gate mid-flow feels safe, until you can see how many first-time users bail the moment they hit it. Analytics shows the aggregate drop. It never tells you which segment the gate filtered out for free.
How it works
Four moves. Twelve minutes.
01
Point Presume at the staging URL where the gate lives and describe your ICP.
02
A swarm of AI users walks the live flow and hits the gate in context, exactly when a real user would.
03
You get a per-step drop-off funnel that names the gate as the friction step and the dissent across ICP segments who bailed there.
04
Move or soften the gate, re-run, and confirm the cohort makes it through.
Example input
Point Presume at a staging flow like this:
Staging URL: https://staging.acme.app/start · ICP: solo founders evaluating before they commit budget · Flow: sign up, then a credit-card capture before the product loads, then email verification.
The outcome
Keep the gate that qualifies. Drop the one that churns.
See exactly who abandons at the gate, why, and the rewrite that gets the right users past it. Before you decide where it sits.
- Run against your staging URL
- Per-step drop-off funnel
- Named step each cohort abandons + dissent across ICP
- Rewrite of the failing step included
Find the friction before real users drop off.
Book a 30-minute call. We'll stress-test your signup flow with AI users, show you the friction point, and get you set up the same week.