Activation lives or dies in the first 90 seconds. Find the friction before it costs you a cohort.
Session recordings show what users did. Surveys show what they remember. Neither shows what they thought while doing it. By the time analytics flags the drop-off step, the cohort has already churned.
Walk us through the onboarding flow — screens, copy, default state.
Presume runs 500 first-time users through it in parallel, each with different priors.
You see which step lost which persona, what they misread, what they'd skip.
Re-run with a tweak. Iterate until activation curves up.
Drop something like this into Presume:
Stop guessing which step kills your new-user cohort. Find it in 12 minutes.