Most feature launches miss their adoption target. Most of those misses were predictable.
By the time a feature ships and you've watched adoption, you've already paid the design, build, and rollout cost. And you still don't know whether the wrong cohort adopted it.
Describe the feature: capability, surface, who you think will use it.
Presume simulates your real cohort distribution reacting to the feature.
You see who adopts, who ignores, who churns over it, and which copy lands.
Optional: run three variants and compare adoption forecasts side-by-side.
Drop something like this into Presume:
Stop debating roadmap in Slack. Run the bet, look at the curve, decide in 12 minutes.